Shehnaai is the brainchild of entrepreneurial couple Shirin and Sanjeev Vinayak whose vision and close connections within India’s fashion industry has given them a selection of clothing that is on-trend with its South Asian-American clientele.

Says Shirin Vinayak, “The reason Shehnaai has done so well for the 7 years we have been open is because we work very closely with our customers and are in-tune with their fashion preferences. Also, since we are in Manhattan’s fashion district, we are well aware of current mainstream trends. It’s this combined vision for which we are known for.”

Carrying only high-end labels, Shehnaai Couture has long been known as the go-to place for India’s Couture Collections in New York City. Now with an expanded showroom on Fifth Avenue in Manhattan’s Fashion District, Shehnaai’s collections of lehngas, saris, sherwanis and suits represent the biggest designers out of India.

Shehnaai houses the latest collections from a hand-selected mix of established and upcoming designers. Labels such as Sabyasachi, Vikram Phadnis, Prriya & Chintan, Amber & Shirrin, Private Collections by Zeenat Sayani and Neeta Bhargava mix with newcomers such as SaanShe, Zene by Priya and Farzeen, Bhanuni by Jyoti Sharma and Sapana Amin. Each of Shehnaai’s designers has established brand presence in India and each collection is indicative of the designer’s individuality. Multi-designers and seasonal rotation keeps the boutique completely on trend with the fashion of India.

With its unique product line, personalized service and recurring designer trunk shows and seasonal fashion shows, Shehnaai Couture bridges the distance between New York City and India’s Runway Couture.