By Liliana Rocio,World Liberty TV, Senior Editor
Everyone in our industry knows the importance of Upfronts. It’s the crucial period when marketers plan their media for the coming year and publishers present what they have to sell. At MMS, we like to mix things up. That’s why our version of an Upfront brings you something different—the chance to hear what the best media agencies want in digital marketing.
We’re here to find out what the future of marketing looks like from those who know best. Our rockstar speakers are covering some of the biggest topics facing marketers, from ad blocking and predictive modeling, to the transformation of advertising and brand storytelling.
I’m also excited as this is our first show in NYC since we evolved Mobile Media Summit to Modern Marketing Summit (MMS). Our new name reflects our commitment to adapt and serve the changing marketing landscape. Rooted in mobile, yet focused on innovation, we’re your go-to conference for all things digital, creative, and media.
This is our seventh year at Internet Week NY and we’re excited to be back celebrating technology’s impact on business and culture with some of the best in the industry.
I want to thank all of the speakers, sponsors, attendees, and friends of MMS who have gotten us to this point. All the hours we put in are worth it when we hear that you learned something worthwhile or made a connection at our events. We can’t wait to show you what else we have up our sleeve.., Said Paran Johar ,Global CEO ad:tech –IMedia-MMS.