BY: Liliana Rocio, Senior Editor For World Liberty TV
Philadelphia Wholesale Produce Market traces its roots directly back to Dock Street, the earliest produce marketplace in Philadelphia. From Colonial times, local farmers sold or consigned their goods to Dock Street merchants. This was a vibrant, bustling business venue for literally hundreds of years.
In 1959 Dock Street’s produce market faded as Philadelphia’s city fathers created the Food Distribution Center in South Philadelphia. Almost all perishable food distribution and wholesale activity was moved there to new facilities. This included the red brick Philadelphia Regional Produce Market (PRPM) which was the time’s state-of-the-art “terminal market.”
PRPM offered a new concept in American produce marketing facilities. The design involved trailer-height loading docks, a key feature leading national produce districts far beyond horse-drawn wagons. Warehouses behind PRPM’s loading docks and sales areas were refrigerated. This refrigeration saw upgrades over the ensuing decades.
The innovative plan gathered dozens of competitive wholesale produce merchants in a central location, offering easy access for widely-ranging customers. Fifty years later, the market’s merchants required more advanced facilities.
In June 2011, Philadelphia Wholesale Produce Market (PWPM) opened on Essington Avenue. Once again, Philadelphia established the highest global standards for distributing premium quality fresh produce.
All of the original Philadelphia Wholesale Produce Market merchants moved from the Philadelphia Regional Produce Terminal. These firms are family-operated produce wholesalers that have been in business for generations.Customers benefit from our rich experience and longevity. Our stable, highly-reputable wholesalers use decades-old relationships with the world’s best growers to benefit marketcustomers. Our history as a consistent premium-quality fresh produce source positioned the new facility for great success.
Facility: PWPM’s cold chain is preserved by 224-sealed dock doors that surround the building’s perimeter. This design allows the market’s entire loading dock and sales floor to be kept at 50 degrees F all day, each day of the year. With trailers snug against weather-tight loading dock seals, produce moves across the cool loading dock to or from refrigerated warehousing.
Temperatures in merchants’ individual refrigerated warehouses are adjusted to suit the ideal environment for each commodity.
This chilled environment maximizes produce shelf life, assuring freshness and crispness. It is unsurpassed from the international food safety standpoint.
Our Customers: Philadelphia Wholesale Produce Market (PWPM) is open to the public. For a nominal fee, anyone is welcome to enter and purchase produce by the carton from the market’s 21 independent produce distributors.
PWPM shelters people from outdoor elements in an enclosed, colorful, clean, bright, safe environment.
In terms of personal safety, customers in pedestrian aisles are protected from power jacks by bright-yellow, steel barriers.
PWPM is protected by 265 high-tech security cameras connected to a central location in the building, and PWPM security staff is on duty 24 hours a day, 365 days a year. Wi-Fi hot spots are available throughout PWPM and are available for customers to utilize.
Recycling Program: Philadelphia Wholesale Produce Market is an environmentally conscious facility, and was constructed with state of the art, energy-efficient materials that are conducive to supporting a healthy environment.
Adjacent to the main market building is an 18,000 square-foot recycling and waste processing facility. This allows efficient, environmentally-friendly cardboard, pallet and plastic recycling, as well as sanitary and efficient discharge of organic waste. Throughout the day, market staff moves waste materials to our freestanding recycle building as one of many measures to assure tidy cleanliness in the main market building.
World Liberty TV,Food & Produce team went on a bus Tour organized by New York Produce Show 2016 , to Philadelphia Wholesale Produce Market, and have to tell you this facility is the State of the Art Building, Technology and recycling plant , we can say the most advanced facility in the USA and Possibly throughout the World, See exclusive Video Coverage in our World Liberty TV, Food & Produce Channel by Clicking here.