John Paul Jones DeJoria is an American billionaire businessman and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patron Spirits Company.

DeJoria entered the world of hair care as an employee of Redken Laboratories. He was fired from this position, he claims over a disagreement on business strategies. In 1980, he formed John Paul Mitchell Systems with hairdresser Paul Mitchell and a loan for $700. DeJoria also owns 70% of The Patron Spirits Company. The company is a premium tequila brand, and in 2011 they sold approximately 2,450,000 cases. Additionally, DeJoria has a business interest in the African oil industry through his holdings in Madagascar Oil Ltd.

DeJoria co-founded the Patrón Spirits Company in 1989 and is a founding partner of the House of Blues nightclub chain and has interests in Pyrat Rum, Ultimat Vodka, Solar Utility, Sun King Solar, Touchstone Natural Gas, Three Star Energy, Diamond Audio, a Harley Davidson dealership, a diamond company (DeJoria), mobile technology developer ROK AMERICAS, the John Paul Pet company, which does hair and personal grooming for animals, and J&D Acquisitions LLC, the parent company for the Larson, Striper, Triumph, Marquis and Carver boat companies formed with Minneapolis-based investor Irwin L. Jacobs.

Dejoria is a supporter of Food4Africa. In 2008, DeJoria traveled to sub-Saharan Africa to join Nelson Mandela in his efforts to help feed over 17,000 orphaned children through Food4Africa. In the same year his company Paul Mitchell helped provide over 400,000 life-saving meals for the children.