The World’s Largest Celebration of Make-Up Artistry.

The International Make-Up Artist Trade Show, or IMATS, is the world’s largest celebration of make-up artistry. Thousands of make-up artists, exhibitors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there.

IMATS also features a Make-up Museum and the Battle of the Brushes student make-up competitions, where international make-up students race to create winning looks.

Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Emmy Award-winning make-up artist and Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles.

See more about the Makeup Cosmetics and Beauty in our World Liberty TV Health ,Beauty and Fitness Channels and blogs by clicking here.