Spanish-language television stations and their English-language counterparts seeking to expand their reach in the Hispanic community need to literally determine which way the wind is blowing.

At a panel session at the NYC TV Week Hispanic TV event Wednesday, NBCUniversal Owned Television Stations president Valari Staab said that weather is one of the most desired news segments for the Spanish-speaking community — and one of the most overlooked by other Spanish-language programmers.

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