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Ideation Fresh Food Service Forum Chef Demo By Chef Scott Uehlein of Sonic Corp-2017

Scott Uehlein recently left Canyon Ranch, where he had served as corporate chef for 17 years, to take the title of vice president of product innovation and development at Sonic Drive-In. A visionary in his field, Scott is consistently recognized for his creativity and expertise in the development and preparation of healthy cuisine. He is the author of Canyon Ranch Nourish: Indulgently Healthy Cuisine (Viking Press, 2009) and co-author of Canyon Ranch Cooks (Rodale Books, October 2003).

He received his culinary training at The Culinary Institute of America in Hyde Park, NY. Prior to joining Canyon Ranch, he studied with famed chef Madeleine Kamman at her school for American chefs located at the Beringer Vineyards in Napa Valley, CA, and served as executive chef at Los Abrigados Resort in Sedona, AZ. Under his direction, Canyon Ranch cuisine was given top honors by the readers of Condé Nast Traveler as well as Gourmet magazine, which stated that Scott and his staff “brought Canyon Ranch cuisine into a new dimension.”

CIA graduate Scott Uehlein, vice president of product innovation and development for Sonic Drive-In, announces the chain’s first mushroom and beef blended burger at the Menus of Change.

The restaurant is the first large chain to test a “blended burger,” a mushroom-beef burger with less fat and calories than the traditional version, a flavor that some consumers say is better, and a much smaller carbon footprint.

The restaurant isn’t the first to experiment with mushroom-beef burgers, though it will be the first fast food chain to do it at a large scale. The Blended Burger project, which is run by the mushroom industry trade association the Mushroom Council and the James Beard Foundation and challenges chefs to create recipes for patties that include at least 25% mushrooms, is currently running its third nationwide contest with a long list of chefs. Both school and corporate cafeterias have adopted blended burger recipes.

A study run by a third party for the Mushroom Council estimated that producing a pound of mushrooms has a carbon dioxide footprint of 0.7 pounds. A pound of beef, by contrast, has a CO2 footprint of 12.3 pounds–one of the most carbon-intensive foods on the planet. While some companies try to create fully plant-based burgers that taste like meat (and bleed like meat), or try to grow meat in a lab, the blended burger takes a different approach. It’s still meat, but with a lower footprint.

fter a 60-day trial in some yet-to-be-announced markets, Sonic will decide whether to make the blended burger a permanent offering at its more than 3,500 locations. “We have a strong test process where every new product is thoroughly tested for operational impact and consumer appeal, including in-market testing with advertising and merchandising,” says Uehlein. “If the product performs well in the market test, it will be considered for a national launch.”

See Chef Scott Uehlein of Sonic Corp, talk about his career and see him doing live Cooking Demo’s at the Ideation Fresh  Food Service Forum 2017,organized by The New York Produce Show team. See more about the The New York Produce Show in our World Liberty TV Food and Wine Blog by Clicking here.

PDN Photo Expo at NY Javit Center-2017

BY: Liliana Rocio, Senior Editor For World Liberty TV The Biggest Photography Event in North America :PDN PhotoPlus International Conference + Expo was founded in 1983, and is the largest photography and imaging event in North America. The show features over 100 educational seminars, Photo Walks and Master Classes, special Filmmaking and Drone sessions, the...
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BK Style and Fashion Week Brooklyn-2017

By: Gloria Smith, Associate Editor  for  World Liberty TV FWBK is an invitation-only fashion, trade event for the press, buyers and fashion influencers, taking place in the borough of Brooklyn; where influential bloggers, trend-setting retailers and celebrities connect directly with fashion designers and innovative brands. FWBK connects the general public to fashion by hosting several...
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Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum-2017

By:Lidia Evita, Staff Writer for World Liberty TV The Mobile Marketing Association (MMA) today announces the Mobile Video Leadership Forum: Sight, Sound and Storytelling, the first industry event focused on mobile video as the ultimate engagement and storytelling tool. Brands whose executives will be sharing their experiences include Choice Hotels, Dunkin’ Brands, Samsung, Target, The...
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Pdn Photo plus International Conference & Expo NYC-2016

By: Steve Webner Staff Writer for World Liberty TV The PDN PhotoPlus International Conference + Expo is the largest photography and imaging show in North America, attended by over 21,000 professional photographers, photography enthusiasts, videographers, students and educators from around the world. Photo Plus features over 100 educational seminars, Photo Walks and Master Classes, the...
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Interview with Mindy Grossman CEO of Home Shopping Network (HSN)-2016

By 2006, after six years at Nike, Grossman desired a CEO position, preferably in a company where she did not need to commute across the country as she did at Nike. Nike had recently appointed its own new CEO and a new president, so she actively looked to find an opportunity in another company, seeking this time one that was direct-to-consumer, entrepreneurial but not a start-up, and one that she could transform by taking advantage of new technological advances. A recruiter approached her about IAC/InterActiveCorp (IAC), the parent company of HSN, Inc., and after studying HSN’s broadcasts Grossman realized that, in her words, “HSN really needed to become more of a lifestyle network that would inspire people through products”. Her vision was to offer inspiring lifestyle programming, particularly with charismatic celebrities, with all the products for sale – rather than the usual dry and old-fashioned standard sales format.

She took the idea to Barry Diller, the head of IAC, and even though she had no television experience, no direct-to-consumer experience, and no experience in most of the product categories HSN sold, he hired her. In April 2006, Grossman was appointed CEO of IAC Retailing, overseeing HSN, the catalog company Cornerstone Brands, Shoebuy.com, and IAC’s international retailing operations.

HSN had had seven CEOs in the previous 10 years, and according to Grossman, the company, offices, and employees seemed downtrodden and frozen in time. One of her first actions was to throw out all the old, broken, or dirty office furniture and give all employees Aeron chairs. In order to focus on revitalizing HSN, she closed IAC’s failing UK auction business, sold its German shopping channel, closed the down-market DirecTV clearance-shopping channel, and put another executive in charge of Cornerstone brands. She also eliminated negative or “toxic” employees, sought out committed, knowledgeable people within and outside the company to head up important divisions, and ensured that all employees were on board with the company’s new vision.

Grossman also found that the network and brand itself was a “very stagnant, linear, non-immersive experience”. By October 2006 she rolled out HSN’s new brand image, tagline, vision statement, customer intention, and advertising. The company’s new manifesto was “to create a new lifestyle experience for consumers”. To implement the plan, she stopped selling $150 million worth of unsuitable brands, and worked hard to entice higher-end brands, and new personalities to sell products. Among many others, early on she recruited Sephora, Emeril Lagasse, and Todd English to sell on air. She also aired a two-hour fashion show of high-end apparel. In addition, she brought the company’s call centers back to the U.S. from overseas.

World Liberty TV’s Executive Producer Sat Down and did an exclusive interview with Mindy Grossman CEO of Home Shopping Network, at Serena Williams fashion Show During NYFW 2016, See What she had to say to World Liberty TV , Fashion Channel.

Mobile Media Summit (MMS) Upfront During NY Internet Week-2016

By Liliana Rocio,World Liberty TV,  Senior Editor Everyone in our industry knows the importance of Upfronts. It’s the crucial period when marketers plan their media for the coming year and publishers present what they have to sell. At MMS, we like to mix things up. That’s why our version of an Upfront brings you something...
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Getgeeked New York Event at Brooklyn Expo Center -2015

Think about the challenges your brand is facing today. Any savvy marketing or PR professional will tell you that they’ve changed a great deal in just the last few years.
Securing press coverage is still critical to your success, perhaps even more so now that consumers are avoiding or simply tuning out most advertising.

But to succeed today, brands must also find ways to meaningfully engage elusive, and increasingly influential, consumers. The reviews, recommendations, and opinions they’re sharing are more trusted than any other type of marketing communication and they’re more far-reaching than ever before.

Turning these enthusiasts into word-of-mouth advocates is one sure way to get ahead of your competition.
Brands today also must tell their own story by creating and publishing their own compelling content across the social web. In today’s world, we’re all publishers. That means finding and leveraging opportunities to create content that will resonate with your target consumers.

What hasn’t changed are outdated, overpriced tech industry press events. They’re still charging you thousands of dollars and doing nothing to help you meet these new challenges.
We created getgeeked to help brands meet all the difficult marketing and PR challenges they’re confronting today at one affordable event.

For less than the cost of a typical press-only event, at getgeeked you’ll meet with all the same press you’re used to seeing at those events plus over a thousand influential consumers. Our press attendees represent the leading tech blogs, journalists focused on emerging tech categories like wearables and robotics, local print and broadcast outlets, as well as journalists covering lifestyle, health, education, and other areas where technology is having more and more of an impact.

Getgeeked consumer attendees represent the savvy, influential tech enthusiasts that brands need to engage with. They’re early adopters of new technology and usually the “go to” person in their peer group for advice on what tech products to purchase. In short, they are the ones who have significant impact on which new products succeed and which don’t. They are also some of the hardest consumers to reach. But they show up at getgeeked, eager and enthusiastic to meet with you. That’s what makes getgeeked unique, fresh and important for you to attend.

World Liberty TV, Tech Team was on hand to cover the Get Geek Event at Their new Location at the Brooklyn Expo Center, See the many vendors showcasing there Tech Gadgets and more right here in our World Liberty TV, Technology Channel.

3rd Annual Shopping Night Out Fundraiser Benefiting The Organization “Beating Cancer in Heels”, 2013

Shopping Night Out (SNO) is a signature event created to raise awareness during Breast Cancer Awareness month while giving back to the organization “Beating Cancer in Heels.” The success of Tené Nícole’s Second Annual Shopping Night Out is credited largely to the sponsors and retailers who lend their name, brand and financial support to this event. The money raised not only contributes to this being a successful event but it lends tremendous support and gives back to “Beating Cancer in Heels” an organization dedicated to the fight against cancer, encouraging women to embrace their inner and outer beauty while never forgetting to embrace their femininity.
Shopping Night Out is geared towards fashion and beauty enthusiasts, celebrities, entertainers, media and top industry executives. Shopping Night Out is a free event for exclusively invited guests, although all are encouraged to make the minimum donation.

ABOUT TENÉ NÍCOLE
Tené Nícole Marketing and Public Relations is an emerging fashion, beauty and lifestyle brand design public relations company with a host of amazing clients. They specialize in providing their clients with a platform to expand their business to a diverse global market catapulting their brand vision to the forefront of competitors. Tené Nícole works closely with their clients to develop an exceptional and personalized brand. They do this by developing effective marketing, advertising and public relations strategies using cutting edge media. Tené Nicole’s goal is to build each clients brand through understanding their vision, consumer needs and wants and awareness of the global market. Tené Nícole will not stop until each client’s goals and aspirations are met.

NY Gaming Conference: The State of The Gaming Industry – A View from The Top (2012)

Industry leaders discussed the current state of the games industry as the business continues its transition towards a digital future.

Key questions that the panel discussed were:

What does it take to make a successful game these days across platforms? What emerging gaming platforms will be the most important in the years to come? How do you make money in this more and more complicated gaming universe with new digital platforms competing with the time and pocketbooks of consumers?

Panelists included:

Dan Porter, General Manager, New York – Zynga
Lisa Marino, CEO – RockYou
Steve Youngwood, EVP and General Manager, Digital – Nickelodeon
Anders Lindeberg, Head of Investor Relations – Rovio (Angry Birds)
David Grijns, General Manager – Avalanche Studios
Moderator: Mark Friedler, Games, Internet Media, Advertising & Sales Executive -Worlds and Games, LLC

The Giants of Broadcasting Luncheon – 2012

The National Library of American Broadcasting presented its 10th Annual Giants of Broadcasting Honors at a ceremony and luncheon on October 18, 2012, in New York City. The event served as a tribute to those individuals who have played pivotal roles in creating and advancing the electronic arts. The distinguished honorees join 140 Giants of Broadcasting who have been honored by the Library since 2003. Bill Baker, president emeritus of WNET New York and himself a Giant of Broadcasting, served as master of ceremonies.

HONOREES:
Sir Howard Stringer, Chairman of the Sony Corporation
Ted Turner, Media Mogul and Creator of CNN, TBS, TNT; Philanthropist
Norman Lear, Writer-Producer of All in the Family, Maude, The Jeffersons, Sanford and Son and a number of major hits
George Beasley, Chairman, CEO and Founder of Beasley Broadcast Group
Erica Farber, President and CEO of the Radio Advertising Bureau
Robert MacNeil and Jim Lehrer, Creators and Anchors of The MacNeil/Lehr Report, MacNeil/Lehrer News Hour, NewsHour with Jim Lehrer and PBS
Andy Rooney* Veteran reporter; writer; commentator on CBS’ 60 Minutes
Don Cornelius**, Creator, Host and Producer of nationally syndicated Soul Train
Dinah Shore***, Singer, Actress and Television Personality

*Leslie Stahl, Correspondent, 60 Minutes and Face the Nation, accepted the award on behalf of Andy Rooney.
**Tony Cornelius accepted for his father, Don Cornelius.
***Dick Arlett, producer of “Dinah and Friends,” accepted for Dinah Shore.